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Please note that this page does not hosts or makes available any of the listed filenames. You
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| [CourseClub.NET].url |
123B |
| [FreeCourseSite.com].url |
127B |
| 1.1 1.1 Worksheet - Course success plan.pdf.pdf |
111.57KB |
| 1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf |
1.08MB |
| 1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf |
9.49MB |
| 1. Introduction to copywriting.mp4 |
51.13MB |
| 1. Introduction to copywriting.vtt |
3.48KB |
| 1. Intro to copywriting for B2B vs B2C.mp4 |
15.05MB |
| 1. Intro to copywriting for B2B vs B2C.vtt |
2.74KB |
| 1. Intro to copywriting for landing pages.mp4 |
13.35MB |
| 1. Intro to copywriting for landing pages.vtt |
2.24KB |
| 1. Intro to crafting your copy.mp4 |
12.04MB |
| 1. Intro to crafting your copy.vtt |
2.25KB |
| 1. Intro to creating headlines.mp4 |
17.99MB |
| 1. Intro to creating headlines.vtt |
3.39KB |
| 1. Intro to email copywriting.mp4 |
18.43MB |
| 1. Intro to email copywriting.vtt |
2.80KB |
| 1. Intro to social media copywriting.mp4 |
22.03MB |
| 1. Intro to social media copywriting.vtt |
4.26KB |
| 1. Storytelling The Hero's Journey.mp4 |
191.27MB |
| 1. Storytelling The Hero's Journey.vtt |
12.71KB |
| 10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf |
374.98KB |
| 10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf |
170.85KB |
| 10.3 2.9 Handout - Types of plagiarism.pdf.pdf |
187.55KB |
| 10. Don't get sued (plagiarism edition).mp4 |
105.77MB |
| 10. Don't get sued (plagiarism edition).vtt |
7.62KB |
| 10. PRACTICE Know your audience.mp4 |
37.87MB |
| 10. PRACTICE Know your audience.vtt |
8.38KB |
| 11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf |
35.33KB |
| 11.2 1.8 Handout - Voice and tone.pdf.pdf |
424.29KB |
| 11. Don't get sued part (legal edition).mp4 |
64.87MB |
| 11. Don't get sued part (legal edition).vtt |
10.31KB |
| 11. Know your voice and tone.mp4 |
133.71MB |
| 11. Know your voice and tone.vtt |
8.94KB |
| 12.1 1.9 Handout - Different types of media and their uses.pdf.pdf |
147.17KB |
| 12.1 2.10 Handout - Types of common mistakes.pdf.pdf |
403.98KB |
| 12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf |
957.40KB |
| 12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf |
2.74MB |
| 12.3 1.9 Worksheet - Planning your approach.pdf.pdf |
40.13KB |
| 12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf |
487.99KB |
| 12. Avoid common mistakes.mp4 |
173.29MB |
| 12. Avoid common mistakes.vtt |
12.45KB |
| 12. Know your media.mp4 |
152.92MB |
| 12. Know your media.vtt |
10.44KB |
| 13. PRACTICE Crafting your copy.mp4 |
49.94MB |
| 13. PRACTICE Crafting your copy.vtt |
8.78KB |
| 2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf |
124.31KB |
| 2.1 2.2 Handout - Concepts to remember.pdf.pdf |
65.56KB |
| 2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf |
9.79MB |
| 2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf |
374.02KB |
| 2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf |
2.03MB |
| 2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf |
9.72MB |
| 2.2 1.2 Handout - Definitions and terms.pdf.pdf |
218.23KB |
| 2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf |
41.76KB |
| 2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf |
4.81MB |
| 2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf |
64.20KB |
| 2.3 2.2 Case study - Old Spice print ads.pdf.pdf |
2.29MB |
| 2.4 2.2 Worksheet - Finding your authority.pdf.pdf |
78.87KB |
| 2. Differences between B2B and B2C.mp4 |
121.62MB |
| 2. Differences between B2B and B2C.vtt |
8.17KB |
| 2. How and why headlines work.mp4 |
153.89MB |
| 2. How and why headlines work.vtt |
11.13KB |
| 2. Landing page basics and structure.mp4 |
171.42MB |
| 2. Landing page basics and structure.vtt |
11.79KB |
| 2. Product announcements and promotional emails.mp4 |
135.10MB |
| 2. Product announcements and promotional emails.vtt |
9.18KB |
| 2. Social media platform differences.mp4 |
134.85MB |
| 2. Social media platform differences.vtt |
10.74KB |
| 2. Storytelling More storytelling.mp4 |
63.51MB |
| 2. Storytelling More storytelling.vtt |
11.25KB |
| 2. The art of persuasion.mp4 |
163.46MB |
| 2. The art of persuasion.vtt |
12.30KB |
| 2. What is copywriting.mp4 |
91.30MB |
| 2. What is copywriting.vtt |
5.92KB |
| 3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf |
146.93KB |
| 3.1 3.2 Activity - Using the “So what” Test.pdf.pdf |
1.41MB |
| 3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf |
3.40MB |
| 3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf |
382.29KB |
| 3.1 How to join the student Slack group.pdf.pdf |
3.46MB |
| 3.2 2.3 Handout - Power words and phrases.pdf.pdf |
210.80KB |
| 3.2 3.2 Handout - Persuasive Formulas.pdf.pdf |
1.09MB |
| 3.2 Link to the Slack group.html |
128B |
| 3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf |
5.97MB |
| 3. B2B Copywriting Best Practices.mp4 |
35.91MB |
| 3. B2B Copywriting Best Practices.vtt |
7.77KB |
| 3. How to use power words.mp4 |
141.89MB |
| 3. How to use power words.vtt |
9.25KB |
| 3. Join our community on Slack!.html |
1.28KB |
| 3. Modern formulas for headlines.mp4 |
202.40MB |
| 3. Modern formulas for headlines.vtt |
16.16KB |
| 3. Persuasive formulas.mp4 |
121.57MB |
| 3. Persuasive formulas.vtt |
9.62KB |
| 3. PRACTICE Email types - announcements & promos.mp4 |
24.80MB |
| 3. PRACTICE Email types - announcements & promos.vtt |
5.81KB |
| 3. PRACTICE Planning your landing page.mp4 |
23.73MB |
| 3. PRACTICE Planning your landing page.vtt |
7.36KB |
| 3. PRACTICE Social media platform differences.mp4 |
23.84MB |
| 3. PRACTICE Social media platform differences.vtt |
5.69KB |
| 4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf |
112.65KB |
| 4.1 2.4 Handout - “Infomercial” structure.pdf.pdf |
191.03KB |
| 4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf |
778.94KB |
| 4.1 4.4 Case Study - Zendesk.pdf.pdf |
587.33KB |
| 4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf |
225.97KB |
| 4.1 8.4 Activity - Practice writing social profiles.pdf.pdf |
8.02MB |
| 4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf |
54.29KB |
| 4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf |
38.88KB |
| 4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf |
9.61MB |
| 4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf |
2.64MB |
| 4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf |
167.05KB |
| 4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf |
9.31MB |
| 4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf |
9.54MB |
| 4. Case Study Zendesk.mp4 |
199.35MB |
| 4. Case Study Zendesk.vtt |
13.87KB |
| 4. Copywriting formulas AIDA and more.mp4 |
223.97MB |
| 4. Copywriting formulas AIDA and more.vtt |
15.98KB |
| 4. Know your product.mp4 |
188.74MB |
| 4. Know your product.vtt |
12.37KB |
| 4. Landing page copy styles and themes.mp4 |
189.31MB |
| 4. Landing page copy styles and themes.vtt |
13.29KB |
| 4. Newsletters and Transactional Emails.mp4 |
144.61MB |
| 4. Newsletters and Transactional Emails.vtt |
10.38KB |
| 4. PRACTICE Modern formulas for headlines.mp4 |
35.10MB |
| 4. PRACTICE Modern formulas for headlines.vtt |
7.83KB |
| 4. Structure and technique.mp4 |
171.75MB |
| 4. Structure and technique.vtt |
11.80KB |
| 4. Writing profiles for social media.mp4 |
99.99MB |
| 4. Writing profiles for social media.vtt |
8.37KB |
| 5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf |
287.26KB |
| 5.1 5.4 Case Study - Failed Headline Example.pdf.pdf |
422.47KB |
| 5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf |
5.78MB |
| 5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf |
260.76KB |
| 5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf |
265.64KB |
| 5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf |
3.75MB |
| 5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf |
2.93MB |
| 5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf |
248.19KB |
| 5. Email copy best practices.mp4 |
99.35MB |
| 5. Email copy best practices.vtt |
7.48KB |
| 5. Headline and copy best practices.mp4 |
141.87MB |
| 5. Headline and copy best practices.vtt |
11.65KB |
| 5. How to stir emotion.mp4 |
194.87MB |
| 5. How to stir emotion.vtt |
12.93KB |
| 5. How to test headlines and why.mp4 |
177.83MB |
| 5. How to test headlines and why.vtt |
12.35KB |
| 5. PRACTICE Copywriting formulas.mp4 |
45.94MB |
| 5. PRACTICE Copywriting formulas.vtt |
10.80KB |
| 5. PRACTICE Know your product.mp4 |
64.03MB |
| 5. PRACTICE Know your product.vtt |
5.00KB |
| 5. Writing copy for landing pages.mp4 |
144.18MB |
| 5. Writing copy for landing pages.vtt |
11.46KB |
| 6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf |
50.44KB |
| 6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf |
587.26KB |
| 6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf |
326.60KB |
| 6.1 6.6 Activity - Creating calls to action.pdf.pdf |
1018.89KB |
| 6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf |
255.17KB |
| 6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf |
1.29MB |
| 6.2 1.4 Worksheet - USP development worksheet.pdf.pdf |
34.62KB |
| 6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf |
320.03KB |
| 6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf |
2.58MB |
| 6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf |
603.79KB |
| 6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf |
275.92KB |
| 6. Copywriting for Facebook.mp4 |
150.29MB |
| 6. Copywriting for Facebook.vtt |
12.17KB |
| 6. CTAs.mp4 |
148.42MB |
| 6. CTAs.vtt |
9.59KB |
| 6. Know your competition.mp4 |
151.65MB |
| 6. Know your competition.vtt |
10.10KB |
| 6. Subject lines.mp4 |
138.52MB |
| 6. Subject lines.vtt |
10.05KB |
| 6. Supporting headlines with leads.mp4 |
168.53MB |
| 6. Supporting headlines with leads.vtt |
11.85KB |
| 6. Writer's block.mp4 |
211.71MB |
| 6. Writer's block.vtt |
14.69KB |
| 7.1 1.5 Handout - Getting competitive.pdf.pdf |
212.47KB |
| 7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf |
90.35KB |
| 7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf |
1.04MB |
| 7.1 6.7 Case Study - Shipt.pdf.pdf |
3.53MB |
| 7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf |
1.49MB |
| 7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf |
625.56KB |
| 7.2 2.7 Worksheet - Planning your writing.pdf.pdf |
308.42KB |
| 7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf |
661.81KB |
| 7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf |
222.81KB |
| 7. Case study Shipt.mp4 |
106.78MB |
| 7. Case study Shipt.vtt |
9.25KB |
| 7. Competitive copywriting.mp4 |
168.26MB |
| 7. Competitive copywriting.vtt |
10.98KB |
| 7. Copywriting for LinkedIn.mp4 |
103.69MB |
| 7. Copywriting for LinkedIn.vtt |
8.18KB |
| 7. Creating readable headlines.mp4 |
129.59MB |
| 7. Creating readable headlines.vtt |
10.17KB |
| 7. How to write simply.mp4 |
174.11MB |
| 7. How to write simply.vtt |
12.35KB |
| 7. Writing letters and brand messages.mp4 |
133.18MB |
| 7. Writing letters and brand messages.vtt |
10.09KB |
| 8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf |
74.32KB |
| 8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf |
3.90MB |
| 8.1 7.8 Case study - Physician Associates Survey.pdf.pdf |
6.58MB |
| 8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf |
1.08MB |
| 8. Case study iostudio.mp4 |
96.58MB |
| 8. Case study iostudio.vtt |
8.46KB |
| 8. Case study Physician Associates Survey.mp4 |
98.91MB |
| 8. Case study Physician Associates Survey.vtt |
8.41KB |
| 8. Case study Volkswagen.mp4 |
144.91MB |
| 8. Case study Volkswagen.vtt |
9.27KB |
| 8. PRACTICE Writing simply.mp4 |
46.80MB |
| 8. PRACTICE Writing simply.vtt |
11.08KB |
| 8. Twitter headlines.mp4 |
164.83MB |
| 8. Twitter headlines.vtt |
11.39KB |
| 9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf |
38.91KB |
| 9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf |
139.83KB |
| 9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf |
62.55KB |
| 9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf |
323.46KB |
| 9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf |
410.61KB |
| 9. Copywriting styles.mp4 |
221.74MB |
| 9. Copywriting styles.vtt |
14.60KB |
| 9. Know your audience.mp4 |
191.68MB |
| 9. Know your audience.vtt |
12.82KB |